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Chipotle Review Validates Customers’ Concerns Regarding Portion Sizes

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A TikTok that went viral, regarding Chipotle serving bigger portions of food if workers know that the orders that they are making are being recorded, has proven to be true.

However, Chipotle says that their portion sizes are fair.

Following a review done by a Wells Fargo analyst, where eight Chipotle restaurants were visited in New York City and 75 of the same burrito-bowl orders were made, it was found that the portion sizes were extensively disproportionate.

Out of eight orders, the heaviest came in at 26.8 oz, and the smallest came in at 13.8 oz. The average bowl came in at 21.5 oz.

Thus, some of the burrito bowls that were served were 33% heavier than others. Additionally, burrito-bowls that were made in-person were found to be about 47% heavier. If the orders were made online, they were actually found to be 87% heavier than the lighter ones.

The portion sizes served by Chipotle were widely highlighted in May after a viral video depicted a customer leaving out of the store as a worker was preparing his order. This was because the employee was making the order, leaving out certain ingredients.

Some customers expressed that if employees knew that they were being recorded as they were making orders, then the portion sizes would be larger. Not only that, but some Chipotle workers say they were told by management to make the bowls larger if they were being videod. Chipotle has denied this allegation.

Chipotle’s CEO, Steve Ells, has said that Chipotle offers fair portion sizes and doesn’t see what all of the controversy is about. He added that he has never observed any customer leaving one of their restaurants “hungry.”





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