Kiyamel is a skincare brand for individuals who suffer from eczema. It was founded by CEO Jocelyne Firmin out of Millsboro, Delaware. The business is the initial and only Black-owned brand that has been approved by The National Eczema Association.
Thirty million people suffer from eczema in America. After multiple years of researching and testing, Kiyamel started operating in January 2021.
Studies reveal that Black children are 30% less likely to see a specialist because of eczema than white children.
Kiyamel was put together to help close that gap. Their items help restore the skin and rebuild self-esteem that can be suppressed with a skin condition. There is no prescription that is needed and products can be purchased online.
Kiyamel’s products are 100% naturally and clinically tested. However, the company has faced challenges, such as gaining access to venture capital. They are also seeking the right avenue and support that is necessary to get into popular retail stores.
By selling their products in these store, Kiyamel’s goal is to get to a 2% market penetration.
