Rapper/Businessman Curtis “50 Cent” Jackson’s Sire Spirits has signed a multi-year deal with the Houston Rockets. This is Jackson’s first major sports deal.
Branson Cognac and Le Chemin du Roi Champagne, Jackson’s wine and spirits brands, will be featured all through the Toyota Center. They will be in Sire Spirits-themed bars, a court-side location, a private suite (which will be Jackson’s), and a restaurant.
A NBA release noted that the Red & White Wine Bistro at the Toyota Center will now be the Sire Spirits Bar & Restaurant.
Additionally, Jackson’s G-Unit Foundation will team up with the Rockets to work on community projects.
Jackson’s decision to utilize his brands with the NBA shows what a brilliant businessman he is. Not only that, but Houston is thought to be one of the “booziest” cities in America where most fans love to have a drink on game-day.
Some of Jackson’s other business ventures include being the face of Glaceau. He earned $100 million when the company was purchased by Coca-Cola eight years ago. To add, in 2018, he signed a contract with Starz for $150 million. After that, Jackson’s shows have been the greatest hits for the network.
